[bq_left]Protip #4 – Think Global![/bq_left]
Photo – Japan is a great example of thinking globally!
When Erk started his radio career with a local community radio station back in 1991/1992, he was broadcasting from a small studio deep inside a university campus. If you were lucky, you might have been able to hear the show if you knew about the station & you were within a 5 mile radius of the station. The interweb was not a household thing either and forget about streaming audio!
Fast forward to the start of Erk FM in 2009 and thanks to podcasting, Erk can be heard right across the world. So when you submit your music to Erk (or other music podcasts, such as those who make up the Association of Music Podcasting), keep in mind that you’ll be heard locally as well as internationally.
So while it is awesome that Foundry Road, Amodus & Ilcontent will be playing at the Valve Bar in Tempe on Saturday 30 April (and that Erk will be there!), only my Sydney listeners will find that of interest. As much as I love those three bands, the rest of the world won’t be there so I won’t mention it. This of course discounts the time factor of podcasting which is going to be next week’s tip.
Things that could be important to me as a podcaster include a release of a new album, EP or single if it is widely available. People can and do purchase music that they hear online via podcasts so if you bring launches to my attention, that’s a lot better than mentioning your next gig. Of course, there’s nothing stopping bands having their gig listings on their website. You do put gig listings on your website, right? If on the other hand you are going on a tour, Erk might mention that briefly (without specific dates) but there’s nothing worse than hearing about a heap of gigs that most of Erk’s audience can’t get to.
As a reminder about how global Erk FM is, Erk has recorded two interviews within the last 7 days. One was with my (virtual) neighbour Kristian Jackson who lives literally 5 minutes away from the Channel Erk studio. You can hear that interview (that was recorded in the Erk FM studio) as episode 145. A couple of days later, I chatted (via Skype) with Swedish band VildirHeart (formerly Dandelion) that you will hear as next Tuesday’s interview episode (episode 147). That interview was recorded at 6pm Swedish time which was 2am the next day Erk time. As a shiftworker & different time zones, Erk can be interviewing your band at very interesting times of the day or night via Skype.
Thanks to the interweb, I did not know any body outside of my country before. Now I’ve been to the US (and very briefly, Canadia) & am planning a European tour later in the year, podcasting as I go!